(I will never pronounce it bow-dee, just as I will never pronounce LaTeX as lay-tek, and I will never pronounce GIF as [J|G]IF (clearly it is pronounced yiff (yes I use nested brackets (what even is this post))))
@gsuberland giraffe interchange format is always a stumbling block for correct pronunciation, you just need to have seen two boy-giraffes necking to know that they should be known as 'Hard G' giraffes, which is where the Gif not Jiff came from.
@evilstevie @gsuberland
So it's with a hard-K, if localized here?
https://fi.wikipedia.org/wiki/Kirahvi
"kif" sure would funnier than gif.